DESIGNING SINCE 2013
Product Design Strategy
Owning product design end-to-end and translating business and technical constraints into a coherent design strategy. I work directly with CEOs, IT, and CRO teams to align design with measurable impact, acting as the design voice in cross-functional product decisions.
UX & Interaction Design
From information architecture and user flows to wireframes and high-fidelity prototypes, I turn ambiguity into clear, user-centric decisions backed by research, competitive analysis, and usability testing rather than guesswork.
Design Systems
Documented, accessible design systems that keep colour, type, and components consistent across every product surface, so teams stop re-deciding the same choices on every new feature.
Art Direction & Brand Design
A decade spent across brand and digital touchpoints, including art direction, illustration, packaging, advertising, and retail, building visual identities that hold together from a webshop to a shopfront.
“An extremely quick grasp of new subject areas, understanding even complex contexts fully. She carried out her work with great care, responsibility, precision, and speed — consistently delivering good results, both qualitatively and quantitatively.”
“She consistently shows strong initiative and identifies closely with her work and the company. She also impresses with her high level of motivation, and even under a heavy workload, consistently proves resilient.”
